Feature Audit, Underdoing the Competition, and Hans Rosling on UI Breakfast Podcast

The following is a transcript of an interview with the Jane Portman on the UI Breakfast Podcast. Jane: Hello ladies and gentlemen, and welcome to the UI Breakfast podcast. I’m your host Jane Portman, and today our guest is Brian Rhea, product strategist and founder of Feature Audit. We’re going to talk about SaaS feature audits today. Hi Brian! Brian:…

Customer Acquisition & Customer Retention

If you’ve signed up for my JTBD Email Course, then you’ve heard me talk about the Forces of Progress already. Or, if you follow the Rework Group, you may have heard them unpack this powerful concept that can be helpful in understanding your customers’ decision-making process. I originally posted this short video to LinkedIn, but I’ll…

Jobs to Be Done, MVPs, and Red Pandas on Product Popcorn

The following is a transcript of an interview with the Product Popcorn podcast on Jobs to Be Done. Welcome and Introductions Kimberly: Hello and welcome to Product Popcorn- the podcast that explores topics related to product management … Most of the time. We talk with product managers and also designers and engineers that work on…

With Customer Interviews, Pretend the Stakes Are Low … Even If They Aren’t

When you’re kicking off customer interviews to collect feedback on a design or prototype, one of the most important things you should say is: “None of the designers are on the call. You aren’t going to hurt anyone’s feelings.” Or: “We’re in the very early stages here, so please feel free to shoot down anything…

Is the 800lb Gorilla In Your Market Susceptible to Disruption?

Do you find yourself in a market with a long-standing, dominant player, and you’re wondering: “Are these folks susceptible to disruption?” Or, maybe you’re trying to get a handle on what all this disruptive innovation talk is even about. What is disruptive innovation and what is just good old fashioned and perfectly noble “somewhat better…

How to Identify Unmet Customer Needs with Jobs to Be Done

I’ve been fascinated by the Jobs to Be Done approach to product design for a while now, and something that I hear quite regularly as I talk to other folks about JTBD is: “I think I get it. But how exactly do I apply it?” Tony Ulwick’s book, “What Customers Want” provides some answers to that question. That…

Start Over with Simplicity or Reduce Complexity?

I was having a conversation with a client recently and they’d more or less come to the conclusion that they needed to do a hard reset on the company and rebuild their application. Not an easy decision to reach. Painful on multiple dimensions. I’ve been in this very situation myself and a question I had…