So you wanna start a startup?

You’ve heard the siren’s song. You’re done with the commute. The meetings. Management. More importantly, it’s not about what you’re tired of. It’s about who you were meant to be and what you were meant to do. You can’t help but be creative. You want to build something you own. You want to bet on…

4 Customer Discovery Tips to Follow Before You Write or Pay for a Single Line of Code

If you’re starting an early-stage startup and you haven’t heard this nugget of truth yet, you will soon: “You’ve got to get out of the building.” This doesn’t mean go for a walk to clear your mind and get the blood flowing. It means you have to get out of your cozy little bubble and…

Is Your Early-stage Startup a Vitamin or a Painkiller?

Last week, I was recording an episode with Jane Portman for my podcast (stay tuned for links and release dates) and as we were talking about moving on from a previous early-stage startup she’d built and sold, she said something that jumped out at me: “I realized that the product was a vitamin, not a painkiller.” – Jane…

Feature Audit, Underdoing the Competition, and Hans Rosling on UI Breakfast Podcast

The following is a transcript of an interview with the Jane Portman on the UI Breakfast Podcast. Jane: Hello ladies and gentlemen, and welcome to the UI Breakfast podcast. I’m your host Jane Portman, and today our guest is Brian Rhea, product strategist and founder of Feature Audit. We’re going to talk about SaaS feature audits today. Hi Brian! Brian:…

Customer Acquisition & Customer Retention

If you’ve signed up for my JTBD Email Course, then you’ve heard me talk about the Forces of Progress already. Or, if you follow the Rework Group, you may have heard them unpack this powerful concept that can be helpful in understanding your customers’ decision-making process. I originally posted this short video to LinkedIn, but I’ll…

Jobs to Be Done Framework on the Product Popcorn Podcast

The following is a transcript of an interview with the Product Popcorn podcast on Jobs to Be Done. Welcome and Introductions Kimberly: Hello and welcome to Product Popcorn- the podcast that explores topics related to product management … Most of the time. We talk with product managers and also designers and engineers that work on…

With Customer Interviews, Pretend the Stakes Are Low … Even If They Aren’t

When you’re kicking off customer interviews to collect feedback on a design or prototype, one of the most important things you should say is: “None of the designers are on the call. You aren’t going to hurt anyone’s feelings.” Or: “We’re in the very early stages here, so please feel free to shoot down anything…

Is the 800lb Gorilla In Your Market Susceptible to Disruption?

Do you find yourself in a market with a long-standing, dominant player, and you’re wondering: “Are these folks susceptible to disruption?” Or, maybe you’re trying to get a handle on what all this disruptive innovation talk is even about. What is disruptive innovation and what is just good old fashioned and perfectly noble “somewhat better…