Customer Acquisition & Customer Retention

If you’ve signed up for my JTBD Email Course, then you’ve heard me talk about the Forces of Progress already. Or, if you follow the Rework Group, you may have heard them unpack this powerful concept that can be helpful in understanding your customers’ decision-making process. I originally posted this short video to LinkedIn, but I’ll…

Jobs to Be Done Framework on the Product Popcorn Podcast

The following is a transcript of an interview with the Product Popcorn podcast on Jobs to Be Done. Welcome and Introductions Kimberly: Hello and welcome to Product Popcorn- the podcast that explores topics related to product management … Most of the time. We talk with product managers and also designers and engineers that work on…

How to Identify Unmet Customer Needs with Jobs to Be Done

I’ve been fascinated by the Jobs to Be Done approach to product design for a while now, and something that I hear quite regularly as I talk to other folks about JTBD is: “I think I get it. But how exactly do I apply it?” Tony Ulwick’s book, “What Customers Want” provides some answers to that question. That…