Is your product roadmap a mess?

Are you struggling to decide which features to build next?

Or knowing which features to build in the first place?

Do you know that you need to start talking to customers but don’t know where to start?

Learn how to apply Jobs to Be Done to your product design process in this 6-part course delivered straight to your inbox.

Why Subscribe?

Email 1 : Learn how to take the guesswork out of product design.

Get to know your customers and understand why they’re hiring your product in the first place.

Email 2 : Level up your approach to product design by reframing the way you think about your customers.

Customers don’t buy products, they hire them to do a job and the execution of that job helps them make progress in an area of their life.

Email 3 : Improve the way you write your user stories by restructuring them as Job Stories.

You’ll learn how to emphasize the situation, motivation, and outcome without explicitly defining a feature in order to arrive at more innovative solutions.

Email 4 : Understand the competing forces at play when prospects are considering your product to create better marketing content.

Design better products by using this visual model of what’s going on in the mind of a customer when they’re considering your offering.

Email 5 : Do you know you should be talking to your customers but don’t know where to start?

This email will walk you through a framework for your first interview and take you one step closer to product-market-fit.

Email 6 : Conclude this course with a better understanding of Jobs to Be Done and Start Building Better Products

You’ll end this course with an understanding how customers decide to hire or fire your service, and you will have some practical tips and tricks in your belt for conducting Switch interviews to uncover the customer’s JTBD.


Created by:

Brian Rhea

I’m a product designer with a background in development. As an executive member of a venture-backed and exited technology startup, I’ve witnessed the importance of knowing your customer first-hand.