×

Workshop — How to Prepare and Conduct Customer Interviews for Jobs to Be Done Projects

You’re not alone.

Have you discovered Jobs to Be Done but still find yourself struggling to prepare and conduct customer interviews for a JTBD project?

My Jobs to Be Done Workshop will jumpstart your team's product process

Empower your team to:

Your onsite workshop will cover:

Session 1: An Intro to the Jobs to Be Done Framework

Introduction to Jobs Theory, the major players and influencers, and a description of the multiple flavors and approaches to JTBD.

Session 2: What is a Job to Be Done?

Exercises designed to help practitioners identify and create well-defined examples of a Job to Be Done.

Session 3: Researching Desired Outcomes vs Switching

Exercises designed to introduce students to the differences between interview techniques that focus on customers' desired outcomes vs. the forces at play when they "hire" or "fire" your product.

Session 4: Outcome-based Interviews

An introduction to an outcome-based technique to discover the steps within a Job to Be Done.

Session 5: Analyzing Outcome-based Interviews

Understanding, analyzing, and acting on the information collected from Outcome-based Jobs to Be Done Interviews.

Session 6: Switch Interviews

An introduction to Switch interviews to uncover the forces of progress your customers experience during the hiring/firing process.

Session 7: Analyzing Switch Interviews

Understanding, analyzing, and acting on the information collected from Jobs to Be Done Switch Interviews.

Session 8: JTBD and Disruptive Innovation

An overview of Clayton Christensen's theory of disruption, how it relates to JTBD, and how your team can apply these principles to your business.

Session 9: Action Plan

Exercises to develop an Action Plan for innovation based on all the insights uncovered in the previous sessions.


How it works

  1. We'll schedule a discovery call to understand your specific objectives and goals.
  2. Find mutually available dates to schedule the 1.5-day workshop.
  3. I'll send a follow-up email outlining the goals we discussed to confirm alignment.
  4. If needed, we can schedule additional team introductions via Zoom prior to onsite.
  5. Workshop delivered onsite at the location of your choice.

Discovery call agenda

Pricing

The investment is $9495.

If the upside value of what you’re working on isn’t a huge multiple of that fee, then this offering probably isn’t for you. However, if you’re an entrepreneur or executive working on a scalable asset and you’re struggling to move your product forward, this workshop will pay for itself in the coming months.

You can reach out to me to kick off a conversation by answering just a few short questions. Here's the link to my Typeform:

Get Started


Testimonials

avatar

Brian is a genius and should be charging $800 an hour for the thoughtfulness and creative leadership he brings to a team. For years now, he's one of my favorite designers to partner with on projects.

—Andy Stone

avatar

I was fortunate enough to work side by side with Brian for a number of years on a wide variety of projects. His skills and ability to innovate on the fly repeatedly pushed our projects farther than I thought was possible.

—Brett Wagner

avatar

Brian is one of the most creative thinkers and doers that I know. His ability to generate a concept and then follow through with the execution is admirable. If Brian is on a project, you can trust in the quality and delivery of his participation.

—Brian Dodds

avatar

Brian is a superstar. He combines abilities: wicked smart, compassionate, able to distill complexity into manageable parts and to explain things in ways people understand. Brian is great with people, outstanding with tech, and a fantastic human.

—Ed Kacic

avatar

Brian is one of the most discriminating product professionals I know. He’s developed a methodical framework for evaluating what features should belong in a product and what features should be killed.

—Jason Hall

avatar

Brian is a true visionary with a passion for excellence, knowing and communicating current and cutting edge technology and driving exceptional business results for clients. His exuberance and passion for creating and collaborating with his clients is outstanding!

—Jeff Hughes

avatar

Brian is the master of taking a fresh idea, distilling it to its core, and packaging it perfectly for users. The sense of empowerment and raw creativity he creates is something I’ll be searching for the rest of my career.

—Jeff Stephens

avatar

Brian is a hard worker, committed to whatever he finds himself engaged with and very easy to work with. He encourages others and always leads with a cheerful heart and a great attitude.

—Jennifer Lefforge

avatar

Brian is an innovative thinker and creative genius. He also has a high level of integrity and it was always a pleasure to work with Brian on projects.

—Julie Ayala

avatar

Brian is creative and clever and that's a must-have combination in the design world. Brian excels in outstanding deliverables and is a great communicator during the process. His enthusiasm is sincere and it shows.

—Kathleen Thompson

avatar

I have always been impressed by the quality of Brian's work, the personal relationship he fosters, the value, punctuality and creativity he brings to every project. In a nutshell, if you are looking for quality work at good value with on-time deliverables, hire Brian!

—Mark Stone

avatar

If you asked me to show you a man I believe will make a legitimate dent in the software product space, I would show you Brian Rhea. You need to spend only 5 minutes with him to understand why. He is the truly rare breed of person who is so interested in you that it could be easy to miss how interesting, accomplished and intelligent he is. He is absolutely a leader among leaders, a brilliant product thinker, and a genuinely good man. I hope you have the chance to interact or collaborate with Brian - you will be better for it.

—Mike Taylor

avatar

Brian is the most gifted UX expert with whom I have had the opportunity to work. He brings a deep and intuitive appreciation for the outcomes that a user is trying to achieve. Brian’s methodical and thoughtful approach to developing applications is rare and incredibly valuable.

—Ryan Hunter

avatar

Brian was detailed and organized, as well as wildly imaginative. The product could not have functioned better, and he did his work quickly, staying in communication with us the whole time. What a pro!

—Shaun O'Reilly

avatar

Hire Brian Rhea. The dude is seriously creative.

—Brad Feld