Learn How to Improve Your Product with Jobs to Be Done

Want to go deeper with your strategy and product design processes?

Is your team struggling to find product-market fit?

Are you in danger of being disrupted?

Are you the disruptor?

I’ll lead you and your team through a multi-day workshop to understand the concept of disruption, innovation, and how to use them to your advantage and give you an edge on your competition.

Why Schedule a Workshop?

Empower your team to:

  • Discover opportunities for innovation in new and existing products.
  • Create targeted marketing messages that address your customers’ core Job to Be Done.
  • Find alignment and create a common understanding across silos and functions.

What Will We Cover?

Session 1: An Intro to the Jobs to Be Done Framework

Introduction to Jobs Theory, the major players and influencers, and a description of the multiple flavors and approaches to JTBD.

Session 2: What is a Job to Be Done?

Exercises designed to help practitioners identify and create well-defined examples of a Job to Be Done.

Session 3: Researching Desired Outcomes vs Switching

Exercises designed to introduce students to the differences between interview techniques that focus on customers’ desired outcomes vs. the forces at play when they “hire” or “fire” your product.

Session 4: Outcome-based Interviews

An introduction to an outcome-based technique to discover the steps within a Job to Be Done.

Session 5: Analyzing Outcome-based Interviews

Understanding, analyzing, and acting on the information collected from Outcome-based Jobs to Be Done Interviews.

Session 6: Switch Interviews

An introduction to Switch interviews to uncover the forces of progress your customers experience during the hiring/firing process.

Session 7: Analyzing Switch Interviews

Understanding, analyzing, and acting on the information collected from Jobs to Be Done Switch Interviews.

Session 8: JTBD and Disruptive Innovation

An overview of Clayton Christensen’s theory of disruption, how it relates to JTBD, and how your team can apply these principles to your business.

Session 9: Action Plan

Exercises to develop an Action Plan for innovation based on all the insights uncovered in the previous sessions.

Request More Information

Put the Power of Jobs to Be Done to Work for Your Team


Brian has a fun, down-to-earth speaking style. He is extremely knowledgable and conveys the information in an easy-to-remember, fun way without being too serious or pretentious.

I’d highly recommend Brian to anyone looking for great speakers. He’s easy to work with, has a great sense of humor, is very genuine, and is enthusiastic about product.


Kim Berls

Principal PM at Oracle

When Brian speaks, it’s obvious he’s the kind of thought-leader who fully immerses himself in the topic because of his own passion, experience and interest.

He adds wisdom gained through his own experience and injects unique perspectives which gently encourage you to reconsider your own understanding.


Chris Alvarez

UX Lead at Derive

Brian made my job as an event organizer very easy! He was responsive, obviously well-prepared, he has an entertaining sense of humor, and his presentation got great reviews from our attendees!

We wouldn’t hesitate for a second to invite him back.


William Kammersell

Organizer at Rocky Mountain ProductCamp

Brian’s presentations are engaging, thought-provoking, delightful and definitely spark audience engagement. He is an excellent communicator who really knows his stuff and can present it in a way that all people can easily understand.

I highly recommend Brian Rhea as a speaker, as an educator, and as a thought-provoker.


Pattie Kettle

Manager at RefactorU

Workshop Availability

February: 1 of 3 slots remaining

March: 1 of 3 slots remaining

April: 3 of 3 slots available

May: 3 of 3 slots available

Send me a brief email to request more information about the workshop and how we can help your team improve the design process and start making better product decisions.

Not Quite Ready to Book a Workshop?

Get free lifetime access to my personal Jobs to Be Done Knowledge Library and level-up your skills and resources in minutes!

Use the email scripts, interview templates, presentations, and book summaries I’ve created over the years to level-up your skills today.

Access the JTBD Knowledge Library