Jobs to Be Done Training for Startups
- Are you struggling to make JTBD theory practical?
- Are you confused about how to define your customers’ JTBD?
- Are you unsure which flavor of JTBD to implement?
- Are you uncertain about how to conduct a JTBD customer interview?
My Jobs to Be Done Training gives you and your team the jumpstart you've been looking for
Stop wandering and start practicing!
- Get clear explanations and relevant examples of how to use JTBD!
- Learn from a live person with experience instead of a book or recording!
- Ask questions and get answers in real-time to make progress faster!
Your Remote Training Sessions will Cover:
Session 1: An Intro to JTBD and Examples of a JTBD
- Introduction to Jobs Theory, the major players and influencers, and a description of the multiple flavors and approaches to JTBD.
- What is a Job to Be Done? Exercises designed to help practitioners identify and create well-defined examples of a Job to Be Done.
Session 2: Researching Desired Outcomes vs Switching
- Exercises designed to introduce students to the differences between interview techniques that focus on customers' desired outcomes vs. the forces at play when they "hire" or "fire" your product.
Session 3: Conducting JTBD Interviews
- How to avoid the most common mistakes when conducting customer interviews
- Questions you should ask and questions you should never ask
- Tips & Tricks to use while running interviews
How it works
- We'll schedule a discovery call to understand your specific objectives and goals.
- Find mutually available dates to schedule the three 90-minute sessions.
- Sessions are delivered in real-time via Zoom with time allowed for Q&A.
Discovery call agenda
- Discuss the challenges you’re facing and the progress you’d like to make.
- Cover any potential obstacles or special circumstances your team is facing.
- Dig into most pressing topics and concerns.
- Identify and agree on optimal next steps.
To schedule a free consultation and decide if this training program is right for you, complete the form and I'll be in touch soon.