<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd" xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
<url>
<loc>https://brianrhea.com/podcast/alternative-fundraising-options-for-bootstrappers-with-tyler-tringas/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/building-enjoyhq-with-sofia-quintero/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/building-for-a-picky-niche-with-ben-orenstein-of-tuple/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/building-your-brand-with-kelly-miller/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/converting-more-customers-with-better-onboarding-with-alli-blum/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/creating-a-memorable-product-with-jack-mcdade-of-statamic/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/early-stage-marketing-with-claire-suellentrop/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/email-marketing-and-course-design-with-janelle-allen/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/endcrawls-unconventional-approach-with-pliny/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/finding-a-business-model-that-works-for-you-with-marie-poulin-and-ben-borowski/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/getting-your-first-100-customers-with-asia-matos/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/growing-geocodio-with-michele-hansen/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/growth-marketing-doesnt-have-to-be-gross-with-margaret-kelsey-of-appcues/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/innovation-and-ethical-design-with-andrea-hill/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/jobs-to-be-done-brian-on-edi/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/launching-a-product-by-scratching-your-own-itch-with-laura-elizabeth/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/mindframing-for-entrepreneurs-with-anne-laure-le-cunff/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/obviously-awesome-how-to-position-your-product-with-april-dunford/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/positioning-your-company-for-growth-with-georgiana-laudi/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/shape-up-with-ryan-singer-of-basecamp/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/the-mom-test-with-rob-fitzpatrick/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/transitioning-from-services-to-saas-with-laura-roeder-of-meetedgar/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/ui-design-for-early-stage-startups-with-jane-portman/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/using-punchier-copywriting-to-increase-conversion-rates-with-lianna-patch/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/using-the-dinner-party-strategy-for-better-saas-onboarding-with-val-geisler/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/podcast/wildbits-rebellious-pragmatism-with-ceo-and-co-founder-natalie-nagele/</loc>
<lastmod>2026-03-28T18:50:03+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/hirebrianrhea-com-one-year-later/</loc>
<lastmod>2013-06-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/structured-search-in-an-omnibox/</loc>
<lastmod>2014-11-10T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/what-ive-learned-through-my-jobs-so-far/</loc>
<lastmod>2015-01-21T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/inbox-zero-gmail-shortcuts-settings/</loc>
<lastmod>2015-01-27T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/to-work-with-a-team-so-stunning-i-constantly-feel-dumb/</loc>
<lastmod>2015-07-07T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/fear-of-failure/</loc>
<lastmod>2015-07-15T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/eliminate-automate-delegate-procrastinate-concentrate/</loc>
<lastmod>2016-01-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/stop-complaining-about-recruiters/</loc>
<lastmod>2016-01-26T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/what-to-build-kano-model/</loc>
<lastmod>2017-02-15T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/create-survey-kano-model/</loc>
<lastmod>2017-02-16T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/getting-started-in-speaking-at-technical-conferences-a-few-helpful-resources/</loc>
<lastmod>2017-10-02T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/resources-for-public-speaking/</loc>
<lastmod>2017-10-16T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/save-time-save-money-make-money-make-happy/</loc>
<lastmod>2018-08-17T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/start-over-with-simplicity-or-reduce-complexity/</loc>
<lastmod>2018-08-27T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/jobs-to-be-done-examples/</loc>
<lastmod>2018-11-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/jobs-to-be-done-identify-unmet-customer-needs/</loc>
<lastmod>2018-11-28T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/is-your-market-leader-susceptible-to-disruption/</loc>
<lastmod>2018-11-30T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/customer-interviews-low-stakes/</loc>
<lastmod>2018-12-13T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/jobs-to-be-done-interview-guide/</loc>
<lastmod>2019-01-16T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/jobs-to-be-done-mvps-and-red-pandas-on-product-popcorn/</loc>
<lastmod>2019-02-26T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/customer-acquisition-customer-retention/</loc>
<lastmod>2019-03-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/feature-audit-ui-breakfast-podcast/</loc>
<lastmod>2019-03-15T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/early-stage-startups-uncertainty/</loc>
<lastmod>2019-04-26T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/customer-discovery-tips/</loc>
<lastmod>2019-04-30T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/early-stage-startup-vitamin-or-painkiller/</loc>
<lastmod>2019-04-30T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/focus-on-the-problem/</loc>
<lastmod>2019-05-23T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/product-risk-market-risk/</loc>
<lastmod>2019-07-25T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/you-need-a-plan-just-not-a-business-plan/</loc>
<lastmod>2019-07-26T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/never-ask-would-you-use-this/</loc>
<lastmod>2019-07-27T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/the-benefits-of-jtbd-analysis/</loc>
<lastmod>2023-04-10T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/common-challenges-in-jobs-to-be-done-research-overcoming-obstacles-for-better-insights/</loc>
<lastmod>2023-04-20T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/jobs-to-be-done-framework-benefits/</loc>
<lastmod>2023-05-23T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/7-example-jobs-to-be-done/</loc>
<lastmod>2023-06-01T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/discovering-the-jobs-to-be-done/</loc>
<lastmod>2023-06-01T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/exploring-the-benefits-jobs-to-be-done-theory/</loc>
<lastmod>2023-06-01T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/finding-the-right-b2b-jobs-to-be-done/</loc>
<lastmod>2023-06-01T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/how-to-understand-your-customers-needs-and-jobs-to-be-done/</loc>
<lastmod>2023-06-01T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/jobs-to-be-done-canvas/</loc>
<lastmod>2023-06-01T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/understanding-the-basics-of-jobs-theory/</loc>
<lastmod>2023-06-01T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/understanding-the-concept-of-jobs-to-be-done/</loc>
<lastmod>2023-06-01T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/understanding-the-jtbd-framework-an-example/</loc>
<lastmod>2023-06-01T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/unlocking-the-benefits-of-jtbd-research/</loc>
<lastmod>2023-06-01T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/unlocking-the-power-of-jobs-to-be-done-marketing/</loc>
<lastmod>2023-06-01T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/using-a-jtbd-template-to-streamline-your-business-processes/</loc>
<lastmod>2023-06-01T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/using-jobs-to-be-done-for-product-management/</loc>
<lastmod>2023-06-01T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/10-examples-of-jobs-to-be-done-jtbd-theory/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/10-examples-of-jobs-to-be-done/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/a-comprehensive-jobs-to-be-done-canvas-example/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/a-guide-to-jtbd-product-management/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/conducting-a-jobs-to-be-done-interview-a-comprehensive-guide/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/conducting-a-jtbd-interview-a-guide-for-businesses/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/crafting-a-jtbd-canvas-to-drive-your-business-strategy/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/creating-a-jobs-to-be-done-canvas-template-for-your-business/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/creating-a-jobs-to-be-done-framework-template-for-your-business/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/exploring-jobs-to-be-done-examples-a-comprehensive-guide/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/exploring-the-jobs-to-be-done-framework-an-example/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/exploring-the-jobs-to-be-done-theory-examples-and-insights/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/finding-the-right-job-to-be-done/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/how-to-run-a-successful-jobs-to-be-done-workshop/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/uncovering-the-jobs-to-be-done-in-b2b-markets/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/understanding-customer-jobs-to-be-done-examples-and-best-practices/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/understanding-jobs-to-be-done-ux-for-improved-user-experiences/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/understanding-jtbd-examples-a-comprehensive-guide/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/understanding-jtbd-statement-examples-for-improved-business-outcomes/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/understanding-jtbd-theory-a-comprehensive-guide/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/understanding-the-benefits-of-a-jobs-to-be-done-statement/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/understanding-the-job-to-be-done-jtbd-framework/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/understanding-the-jobs-to-be-done-framework/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/understanding-the-jobs-to-be-done-methodology/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/understanding-the-jtbd-framework-for-business-success/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/using-a-jobs-to-be-done-canvas-to-improve-your-product-development-process/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/using-a-jobs-to-be-done-template-to-streamline-your-business-processes/</loc>
<lastmod>2023-10-05T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/5-steps-to-start-with-jtbd-today/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/5-successful-products-born-from-jtbd-insights/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/6-ways-jtbd-unravels-hidden-competitive-edges/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/7-marketing-strategies-amplified-by-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/7-pillars-of-jtbd-every-saas-marketer-must-know/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/7-stories-where-jtbd-turned-customers-into-fans/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/8-stages-of-a-jtbd-driven-customer-journey/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/ai-powered-jtbd-the-next-phase-in-product-dev/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/analytics-of-a-jtbd-based-customer-journey/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/boost-retention-rates-using-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/churn-reduction-traditional-tactics-vs-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/competitive-analysis-traditional-vs-jtbd-approach/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/craft-jtbd-driven-marketing-campaigns-today/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/crafting-the-perfect-jtbd-interview/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/create-a-customer-journey-map-using-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/customer-journey-maps-jtbd-vs-pain-point-mapping/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/data-dive-new-tools-enhancing-jtbd-research/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/data-driven-dive-into-jtbds-origin/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/dive-into-competitive-advantages-with-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/elevate-your-insights-with-advanced-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/envisioning-zero-churn-with-advanced-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/feature-development-jtbd-approach-vs-gut-feeling/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/forget-features-its-about-the-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/future-trends-in-competitive-landscaping-with-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/how-structured-jtbd-interviews-beat-casual-chats/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/how-to-convert-jtbd-insights-into-features/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/jtbd-driven-marketing-vs-persona-driven/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/jtbd-interviews-vs-casual-customer-chats/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/jtbd-vs-traditional-market-research/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/make-your-message-matter-with-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/mapping-the-competitive-landscape-with-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/master-advanced-jtbd-techniques-in-3-steps/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/most-customer-journeys-are-pointless-without-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/noticing-how-brands-miss-the-real-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/old-jtbd-methods-are-dead-heres-why/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/retention-hacks-are-pointless-enter-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/rise-above-competitors-with-jtbd-insights/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/spotting-a-jtbd-tailored-marketing-campaign/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/spotting-gaps-in-customer-experience-with-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/stop-building-features-start-solving-jobs-to-be-done/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/the-evolution-of-jtbd-in-the-next-decade/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/the-next-wave-of-jtbd-powered-marketing-campaigns/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/top-10-questions-to-ask-in-a-jtbd-interview/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/traditional-jtbd-tools-vs-modern-techniques/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/traditional-marketing-is-dead-without-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/unlocking-the-power-of-jtbd-a-journey-begins/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/unpacking-churn-an-analytical-approach-with-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/when-a-feature-meets-a-real-customer-need/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/your-competitor-analysis-is-incomplete-without-jtbd/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/your-customer-interview-is-probably-wrong/</loc>
<lastmod>2023-10-06T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/jtbd-framework/</loc>
<lastmod>2024-01-15T00:00:00+00:00</lastmod>
</url>
<url>
<loc>https://brianrhea.com/articles/</loc>
</url>
<url>
<loc>https://brianrhea.com/consulting/</loc>
</url>
<url>
<loc>https://brianrhea.com/contact/</loc>
</url>
<url>
<loc>https://brianrhea.com/get-jtbd-ai-workshop/</loc>
</url>
<url>
<loc>https://brianrhea.com/</loc>
</url>
<url>
<loc>https://brianrhea.com/jobs-to-be-done-app/</loc>
</url>
<url>
<loc>https://brianrhea.com/jobs-to-be-done-for-startup-studios/</loc>
</url>
<url>
<loc>https://brianrhea.com/jobs-to-be-done-resource-library/</loc>
</url>
<url>
<loc>https://brianrhea.com/podcast/</loc>
</url>
<url>
<loc>https://brianrhea.com/resources/</loc>
</url>
<url>
<loc>https://brianrhea.com/testimonials/</loc>
</url>
</urlset>
