AI Resources for Product People

AI resources
for product people

I help product managers, marketers, and founders use AI to make better product decisions.

Understand your customers
Prioritize your roadmap
Personalize your product
Automate your workflows

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Struggling to integrate AI into your product development process?

Tired of this crap?

❌ Feeling Overwhelmed. Navigating AI complexities without guidance, leading to stress.
❌ Lack of Recognition. Hard work on AI initiatives goes unrecognized.
❌ Doubting Your Leadership. Uncertainty in your ability to lead AI innovation.
❌ Feeling Stagnant. Stuck without expanding your AI network or knowledge.
❌ Creative Block. AI integration challenges stifling team creativity.
❌ Insecurity and Uncertainty. Fear that AI decisions may not lead to success.

It doesn't have to be that way.

✅ Enhanced Problem-Solving. Leverage AI to tackle complex issues with innovative solutions.
✅ Affirmed Leadership. Strengthen your leadership in driving AI innovation.
✅ Inspiring Creativity. Encourage team creativity and innovation in AI.
✅ Accelerated Learning Curve. Speed up team learning and adaptation to AI technologies.
✅ Increased Competitive Edge. Utilize AI for a significant advantage over competitors.
✅ Empowered with Confidence. Navigate AI complexities with ease, reducing stress.

Take action

Step up your product game

I've helped innovative teams all over the world make better product decisions using Jobs to Be Done. Now it's time to step up your product game with AI + JTBD.

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Instantly level up your Jobs to Be Done mastery and uncover insights that lead to meaningful innovations customers want.

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Quickstart ChatGPT Prompts for JTBD
Forces of Progress for ChatGPT
Beginner's Guide to JTBD Interviews
JTBD Resource Library

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Enhance Your JTBD Toolkit with AI

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Better Prompts for Better Results
Hands-on ChatGPT for JTBD
Interview Analysis
Research Prep Essentials
Advanced Transcript Analysis
Copywriting Mastery
Developing Hypotheses
... and more!

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I've helped business leaders in Product, Design, Engineering, Sales, and Operations acheive their goals.

Rachel Sterling

CMO @ Identity Digital

In our journey to truly understanding our customers' needs, Brian's JTBD consulting service has been instrumental. His ability to uncover aspects we had not considered, along with validating some of our existing strategies, has been nothing short of a revelation. We are excited to apply these insights in a variety of ways across our product roadmap, messaging, ads, and channel strategy. Brian's work has laid a foundational stone that will benefit our entire organization and he will be the first person we call for JTBD research in the future!

Sabine Müller

Research & Insights Lead, LEGO Ventures

Working with Brian has been a gamechanger for us! He takes the guesswork out of innovation research!

Anders Søndergaard

CEO, Coana

Brian is the most gifted product strategist I've worked with in my career, and the things he taught us greatly impacted how I think about venture building today. He's extremely professional, very pleasant, and reliable.

Brad Feld

Partner, Foundry

Hire Brian Rhea. The dude is seriously creative.

Mike Taylor

Head of Client Experience, Real Kinetic

Brian is a leader among leaders, a brilliant product thinker, and a genuinely good man. I hope you have the chance to interact or collaborate with Brian - you will be better for it.

Mark Stone

Founder, The Info Group

Brian delivers value, punctuality and creativity to every project we've done together!

Jeff Stephens

Director of Engineering, ONEHOPE Wine

Brian is the master of taking a fresh idea, distilling it to its core, and packaging it perfectly for users.

Jeff Hughes

Design Director, United Airlines

Brian is a true visionary with a passion for driving exceptional business results for clients. His exuberance and passion for creating and collaborating with his clients is outstanding!

Jason Hall

Partner, S&H Capital

Brian is one of the most discriminating product professionals I know. He's developed a methodical framework that delivers wins!

Ed Kacic

President, Irvine Health Foundation

Brian is a superstar. He is wicked smart, compassionate, able to distill complexity into manageable parts and to lead us through JTBD in ways our team could understand.

Brian Dodds

VP Sales, Dash Solutions

Brian is one of the most creative thinkers and doers that I know.

Brett Wagner

Founder, Sidecar

Brian's skills and ability to innovate on the fly repeatedly pushed our projects farther than I thought was possible.

Andy Stone

Director of Digital Experience, NetApp

Brian is a genius. The thoughtfulness and creative leadership he brings to a team is unparalleled.

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