Brian Rhea Brian Rhea

AI resources
for product people

I help product managers, marketers, and founders use AI to make better product decisions.

  • Understand your customers
  • Prioritize your roadmap
  • Personalize your product
  • Automate your workflows

Join my newsletter to get practical, easy-to-implement tips about AI and product development.

    Trusted by

    LEGO
    Sphero
    Minecraft
    GitLab
    Campminder
    Name.com
    Sunday
    Sodexo
    Coana

    Struggling to integrate AI into your product development process?

    Tired of this crap?

    • Feeling Overwhelmed. Navigating AI complexities without guidance, leading to stress.
    • Lack of Recognition. Hard work on AI initiatives goes unrecognized.
    • Doubting Your Leadership. Uncertainty in your ability to lead AI innovation.
    • Feeling Stagnant. Stuck without expanding your AI network or knowledge.
    • Creative Block. AI integration challenges stifling team creativity.
    • Insecurity and Uncertainty. Fear that AI decisions may not lead to success.

    It doesn't have to be that way.

    • Enhanced Problem-Solving. Leverage AI to tackle complex issues with innovative solutions.
    • Affirmed Leadership. Strengthen your leadership in driving AI innovation.
    • Inspiring Creativity. Encourage team creativity and innovation in AI.
    • Accelerated Learning Curve. Speed up team learning and adaptation to AI technologies.
    • Increased Competitive Edge. Utilize AI for a significant advantage over competitors.
    • Empowered with Confidence. Navigate AI complexities with ease, reducing stress.

    Take action

    Step up your product game

    I've helped innovative teams all over the world make better product decisions using Jobs to Be Done. Now it's time to step up your product game with AI + JTBD.

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    Instantly level up your Jobs to Be Done mastery and uncover insights that lead to meaningful innovations customers want.

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    • Quickstart ChatGPT Prompts for JTBD
    • Forces of Progress for ChatGPT
    • Beginner's Guide to JTBD Interviews
    • JTBD Resource Library
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    Enhance Your JTBD Toolkit with AI

    $47

    • Better Prompts for Better Results
    • Hands-on ChatGPT for JTBD
    • Interview Analysis
    • Research Prep Essentials
    • Advanced Transcript Analysis
    • Copywriting Mastery
    • Developing Hypotheses
    • ... and more!
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    I've helped business leaders in Product, Design, Engineering, Sales, and Operations acheive their goals.

    Rachel Sterling avatar
    Rachel Sterling
    CMO @ Identity Digital
    In our journey to truly understanding our customers' needs, Brian's JTBD consulting service has been instrumental. His ability to uncover aspects we had not considered, along with validating some of our existing strategies, has been nothing short of a revelation. We are excited to apply these insights in a variety of ways across our product roadmap, messaging, ads, and channel strategy. Brian's work has laid a foundational stone that will benefit our entire organization and he will be the first person we call for JTBD research in the future!
    Sabine Müller avatar
    Sabine Müller
    Research & Insights Lead, LEGO Ventures
    Working with Brian has been a gamechanger for us! He takes the guesswork out of innovation research!
    Anders Søndergaard avatar
    Anders Søndergaard
    CEO, Coana
    Brian is the most gifted product strategist I've worked with in my career, and the things he taught us greatly impacted how I think about venture building today. He's extremely professional, very pleasant, and reliable.
    Brad Feld avatar
    Brad Feld
    Partner, Foundry
    Hire Brian Rhea. The dude is seriously creative.
    Mike Taylor avatar
    Mike Taylor
    Head of Client Experience, Real Kinetic
    Brian is a leader among leaders, a brilliant product thinker, and a genuinely good man. I hope you have the chance to interact or collaborate with Brian - you will be better for it.
    Mark Stone avatar
    Mark Stone
    Founder, The Info Group
    Brian delivers value, punctuality and creativity to every project we've done together!
    Jeff Stephens avatar
    Jeff Stephens
    Director of Engineering, ONEHOPE Wine
    Brian is the master of taking a fresh idea, distilling it to its core, and packaging it perfectly for users.
    Jeff Hughes avatar
    Jeff Hughes
    Design Director, United Airlines
    Brian is a true visionary with a passion for driving exceptional business results for clients. His exuberance and passion for creating and collaborating with his clients is outstanding!
    Jason Hall avatar
    Jason Hall
    Partner, S&H Capital
    Brian is one of the most discriminating product professionals I know. He's developed a methodical framework that delivers wins!
    Ed Kacic avatar
    Ed Kacic
    President, Irvine Health Foundation
    Brian is a superstar. He is wicked smart, compassionate, able to distill complexity into manageable parts and to lead us through JTBD in ways our team could understand.
    Brian Dodds avatar
    Brian Dodds
    VP Sales, Dash Solutions
    Brian is one of the most creative thinkers and doers that I know.
    Brett Wagner avatar
    Brett Wagner
    Founder, Sidecar
    Brian's skills and ability to innovate on the fly repeatedly pushed our projects farther than I thought was possible.
    Andy Stone avatar
    Andy Stone
    Director of Digital Experience, NetApp
    Brian is a genius. The thoughtfulness and creative leadership he brings to a team is unparalleled.

    Still not sure where to start?

    Join a 1,000+ other product people in my newsletter to level-up your JTBD skills and stay ahead of the curve.