Brian Rhea Brian Rhea

AI + Jobs to Be Done

I help product teams use AI to uncover what customers actually need — using the Jobs to Be Done framework.

  • Understand your customers
  • Prioritize your roadmap
  • Personalize your product
  • Automate your workflows

Trusted by

LEGO
Sphero
Minecraft
GitLab
Campminder
Name.com
Sunday
Sodexo
Coana

Struggling to integrate AI into your product development process?

Tired of this crap?

  • Feeling Overwhelmed. Navigating AI complexities without guidance, leading to stress.
  • Lack of Recognition. Hard work on AI initiatives goes unrecognized.
  • Doubting Your Leadership. Uncertainty in your ability to lead AI innovation.
  • Feeling Stagnant. Stuck without expanding your AI network or knowledge.
  • Creative Block. AI integration challenges stifling team creativity.
  • Insecurity and Uncertainty. Fear that AI decisions may not lead to success.

It doesn't have to be that way.

  • Enhanced Problem-Solving. Leverage AI to tackle complex issues with innovative solutions.
  • Affirmed Leadership. Strengthen your leadership in driving AI innovation.
  • Inspiring Creativity. Encourage team creativity and innovation in AI.
  • Accelerated Learning Curve. Speed up team learning and adaptation to AI technologies.
  • Increased Competitive Edge. Utilize AI for a significant advantage over competitors.
  • Empowered with Confidence. Navigate AI complexities with ease, reducing stress.

Take action

Step up your product game

I've helped teams at companies like LEGO, Minecraft, and Sphero make better product decisions using Jobs to Be Done. Here's how I can help you.

Free Resources

Get started

Guides, templates, and ChatGPT prompts to start applying Jobs to Be Done right away.

Free

  • ChatGPT Prompts for JTBD
  • Forces of Progress Prompts
  • JTBD Interview Guide
  • 120+ blog posts and guides
Browse resources

AI + JTBD Workshop

Most popular

75 minutes of hands-on instruction on using AI to supercharge your JTBD research.

$47

  • Better Prompts for Better Results
  • Hands-on ChatGPT for JTBD
  • Interview Analysis Techniques
  • Research Prep Essentials
  • Copywriting Mastery
  • 75-min video + ChatGPT prompts file
Get instant access

Consulting

Limited availability

Need hands-on help applying AI + JTBD to your product? I occasionally take on consulting engagements.

Custom

  • JTBD research strategy
  • Customer interview design
  • AI-powered analysis workflows
  • Product positioning and messaging
Get in touch

I've helped business leaders in Product, Design, Engineering, Sales, and Operations acheive their goals.