Build better products faster.
My Jobs to Be Done expertise will help you:
- Prioritize with confidence
- Understand your customers
- Improve marketing and positioning
- Align stakeholders
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Feeling clueless about your customers' real needs and motivations?
Are you tired of these problems?
- ❌ Chaotic Roadmaps. Indecisive about feature prioritization.
- ❌ Product Misalignment. Building features that don't resonate with users.
- ❌ Weak Messaging. Struggling to communicate your product's real value.
- ❌ High Churn. Unable to grasp why customers leave.
- ❌ Misaligned Teams. Stakeholders and teams on different pages.
- ❌ Weak Sales Pitches. Unable to connect with potential customers' real needs.
I can help!
- ✅ Deep Customer Insights. Understand why customers hire your product.
- ✅ Strategic Roadmaps. Prioritize based on genuine customer jobs-to-be-done.
- ✅ Impactful Releases. Only build what matters most to your market.
- ✅ Spot-on Marketing. Deliver messages that hit home.
- ✅ Boosted Retention. Tackle pain points head-on, keeping customers loyal.
- ✅ Unified Vision. Align your entire organization around the customer's core needs.
- ✅ Sales Mastery. Engage prospects with pitches that solve their real problems.
I've helped innovative teams all over the world implement Jobs to Be Done. Here is how I can help you:
Research Done for You
Looking for an experienced pro to conduct JTBD research for you?
I'll conduct comprehensive JTBD research tailored to your product, providing actionable insights that uncover your users' core needs and motivations.
1:1 Coaching
Personalized guidance tailored to your unique challenges.
Whether you're a startup founder or a product manager, I'll work alongside you, imparting expert knowledge and techniques to master the intricacies of JTBD.
Team Training
Elevate your entire team's proficiency in the JTBD framework.
Through interactive workshops and hands-on exercises, I'll equip your team with the skills they need to consistently make customer-centric decisions that drive growth.
Are you an agency or consultancy looking to add JTBD to your service offerings? I work as a "white-label resource" with teams like yours to help you deliver more value to your clients on a project basis. Let's talk!
I've helped business leaders in Product, Design, Engineering, Sales, and Operations acheive their goals.
“Hire Brian Rhea. The dude is seriously creative.”
“Working with Brian has been a gamechanger for us! He takes the guesswork out of innovation research!"”
“Brian is the most gifted product strategist I've worked with in my career, and the things he taught us greatly impacted how I think about venture building today. He's extremely professional, very pleasant, and reliable.”
“Brian is a genius. The thoughtfulness and creative leadership he brings to a team is unparalleled.”
“Brian's skills and ability to innovate on the fly repeatedly pushed our projects farther than I thought was possible.”
“Brian is one of the most creative thinkers and doers that I know. His ability to generate a concept and then follow through with the execution is admirable. If Brian is on a project, you can trust in the quality and delivery of his participation.”
“Brian is a superstar. He is wicked smart, compassionate, able to distill complexity into manageable parts and to lead us through JTBD in ways our team could understand.”
“Brian is one of the most discriminating product professionals I know. He's developed a methodical framework for evaluating what features should belong in a product and what features should be killed.”
“Brian is a true visionary with a passion for excellence, knowing and communicating current and cutting edge technology and driving exceptional business results for clients. His exuberance and passion for creating and collaborating with his clients is outstanding!”
“Brian is the master of taking a fresh idea, distilling it to its core, and packaging it perfectly for users.”
“I have always been impressed by the quality of Brian's work, the personal relationship he fosters, the value, punctuality and creativity he brings to every project.”
“Brian is a leader among leaders, a brilliant product thinker, and a genuinely good man. I hope you have the chance to interact or collaborate with Brian - you will be better for it.”
“Brian is the most gifted JTBD expert with whom I have had the opportunity to work. He brings a deep and intuitive appreciation for the outcomes that a user is trying to achieve. Brian's methodical and thoughtful approach to developing applications is rare and incredibly valuable.”
Ready to level up your product?
Still not sure where to start?
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