Is your roadmap a mess?

Are you sprinting like crazy but feel like you’re going in circles?

Let’s talk about how I can bring some clarity and confidence to your process.

After a dozen customer interviews and a well-designed follow-up survey, you’ll be able to:

  • Iterate with confidence
  • Increase growth without guessing
  • Know when to underdo the competition
  • Market with precision
  • Prioritize your roadmap with certainty
  • Make data-based decisions
  • Align your sales messaging with customer needs
  • Reduce the role of chance and luck in your success
  • Identify market opportunities
  • Discover unmet customer needs
  • Find opportunities for disruptive innovation
  • Know when your competitors are following a bad trail

How Can I Help?

1: Free JTBD Knowledge Library

Get access to all the resources I’ve collected and designed over the years leading projects and workshops.

2: One-Hour Product Strategy Session

Sometimes you need a set of outside eyes on your problem to see things clearly. In this one-hour call, we’ll analyze your product strategy and plan your next move.

3: In-Depth Engagement

Want to go deeper with your strategy and product design processes?

Let’s work together to level-up your design process and discover opportunities for innovation in your business.

My Recent Articles

Is the 800lb Gorilla In Your Market Susceptible to Disruption?

Do you find yourself in a market with a long-standing, dominant player, and you’re wondering: “Are these folks susceptible to disruption?” Or, maybe you’re trying to get a handle on what all this disruptive innovation talk is even about. What is disruptive innovation and what is just good old fashioned and perfectly noble “somewhat better…

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How to Identify Unmet Customer Needs with Jobs to Be Done

I’ve been fascinated by the Jobs to Be Done approach to product design for a while now, and something that I hear quite regularly as I talk to other folks about JTBD is: “I think I get it. But how exactly do I apply it?” Tony Ulwick’s book, “What Customers Want” provides some answers to that question. That…

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Examples of Jobs to Be Done Statements

Jobs to Be Done Examples

If you’re trying to integrate Jobs to Be Done into your design process, you’ve probably found yourself looking for some examples of Jobs to Be Done statements. After all, there are several camps out there pushing this thing and it’s confusing to know if you’re moving in the right direction. “What are some examples of…

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Get Free Access to My Jobs to Be Done Resource Library

Download all the resources I’ve collected over the years as a JTBD practitioner and facilitator.

Here’s a preview of what you get:

1. JTBD Interview Resources

All the templates, worksheets, and emails I use to plan and execute a suite of customer interviews, including:

  • Interview timeline sheet
  • Outcome Statements template
  • Forces of Progress Interview template
  • Swipe file for Customer Interview Emails

2. JTBD Workshop Resources

An outline of the agenda and schedule I use as the baseline for planning and organizing a JTBD workshop, plus a handy checklist of the supplies you’ll want to make sure you have on hand.

  • Suggested agenda
  • Supplies list
  • “How Might We” template

3. JTBD Presentation

The JTBD presentation I’ve delivered at conferences, workshops, meetups, and in private engagements to professionals from Twitter, Oracle, SendGrid and more.

4. Book Summaries (in progress)

Notes and key takeaways of Must-Read JTBD titles.

  • Competing Against Luck by Clayton Christensen
  • What Customers Want by Tony Ulwick (in progress)
  • The Innovator’s Dilemma by Clayton Christensen (coming soon)

Access the JTBD Resource Library

Let’s Work Together

Growth Strategy

Growth is never easy: whether your existing business model is being disrupted by new technology or if you’re trying to get traction with a brand new idea.

It’s impossible to eliminate risk entirely or to guarantee success, but there are design processes you can use to know what your market is looking for and how to build products with increased chances of success.

Training & Workshops

Onsite sessions designed to take your team’s design process to the next level.

In these fast-paced, fun, hands-on sessions, I’ll lead you and your team through a process that will change the way you think about product design.

I draw on my experience as a developer, product thinker, teacher, speaker, and entrepreneur to deliver content that resonates.




I’ve partnered with companies of all sizes to develop products, lead workshops, and deliver presentations to grow businesses and move strategy forward. I’m proud for my work to have been trusted by these companies and many others.

A Partner You Can Trust

It’s hard to find reliable help these days, that’s why sometimes it feels easier to just do things yourself.

But, you’re probably not going to teach yourself Ruby on Rails and continue spinning plates.

I can help. I’m also an entrepreneur and I grew up watching my mom and dad grow their business from a desk in the kitchen, to the garage, to a new office building in my hometown.

I get it. I’m in the middle of it growing this consultancy. It’s not about the tech, it’s about the business behind the tech and I understand both.

Experience & Expertise

I’ve been building websites since 1994.

I used Photoshop 3.0 on a Macintosh Quadra 650 and wrote code in BBEdit for Netscape Navigator.

The point is: I’ve been doing this for a while.

And I’ve had enough successes (executive member of an eight-figure acquisition) and made plenty of mistakes to have learned a thing or two about building successful businesses online.

Knowing how to build something is easy compared to knowing what to build. The customer-centric (Jobs to Be Done) approach I use will ensure you won’t waste time chasing bad ideas.

FAQ

You might have some questions about how I work before we get started.

These are the most common questions my new clients bring to me early on. If you’re still unclear about how we might work together, please reach out and I’ll look forward to hearing from you.

Can you travel to us for a kick-off / workshop?

Yes. Working remotely from anywhere I choose is a dream come true. But, sometimes there’s no replacement for face-to-face collaboration. I’m more than happy to come to you for a few days as my schedule allows.

How soon can you start?

It will depend on what’s currently on my calendar, but on average I’m booked out a month or two in advance. The sooner you get in touch and start the conversation, the more likely we’ll be able to plan for your project to get spun up.

Will we be working with only you?

Depending on the scope of your project, I may choose to bring in a team of designers, developers, and PMs I trust to ensure that your project runs smoothly and results in the quality we both expect.

What do you charge?

It will depend on the scope of your project and if you’re interested in a retainer for strategy, a workshop, or development. But generally, if your budget is under $15,000 then we probably aren’t a good fit.

Ready to get started?

Let’s grow your business together.