Brian Rhea Brian Rhea

AI resources
for product people

I help product managers, marketers, and founders use AI to make better product decisions.

  • Understand your customers
  • Prioritize your roadmap
  • Personalize your product
  • Automate your workflows

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    Struggling to integrate AI into your product development process?

    Tired of this crap?

    • Feeling Overwhelmed. Navigating AI complexities without guidance, leading to stress.
    • Lack of Recognition. Hard work on AI initiatives goes unrecognized.
    • Doubting Your Leadership. Uncertainty in your ability to lead AI innovation.
    • Feeling Stagnant. Stuck without expanding your AI network or knowledge.
    • Creative Block. AI integration challenges stifling team creativity.
    • Insecurity and Uncertainty. Fear that AI decisions may not lead to success.

    It doesn't have to be that way.

    • Enhanced Problem-Solving. Leverage AI to tackle complex issues with innovative solutions.
    • Affirmed Leadership. Strengthen your leadership in driving AI innovation.
    • Inspiring Creativity. Encourage team creativity and innovation in AI.
    • Accelerated Learning Curve. Speed up team learning and adaptation to AI technologies.
    • Increased Competitive Edge. Utilize AI for a significant advantage over competitors.
    • Empowered with Confidence. Navigate AI complexities with ease, reducing stress.

    Take action

    Step up your product game

    I've helped innovative teams all over the world make better product decisions using Jobs to Be Done. Now it's time to step up your product game with AI + JTBD.

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    Join 1,000+ product people and get practical AI + product tips delivered once per week.


    • Gain a deeper understanding of JTBD
    • Stay ahead of the curve
    • Develop a critical eye for innovation
    • Sharpen your skills

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    Instantly level up your Jobs to Be Done mastery and uncover insights that lead to meaningful innovations customers want.

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    • Quickstart ChatGPT Prompts for JTBD
    • Forces of Progress for ChatGPT
    • Beginner's Guide to JTBD Interviews
    • JTBD Resource Library

    JTBD + AI Workshop

    Get serious

    Enhance Your JTBD Toolkit with AI


    • Better Prompts for Better Results
    • Hands-on ChatGPT for JTBD
    • Interview Analysis
    • Research Prep Essentials
    • Advanced Transcript Analysis
    • Copywriting Mastery
    • Developing Hypotheses
    • ... and more!
    Get instant access

    I've helped business leaders in Product, Design, Engineering, Sales, and Operations acheive their goals.

    Still not sure where to start?

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