JTBD coaching to accelerate your results
Whether you're just getting started or looking to refine your practice, I'll work closely with you to unlock your potential.
- Master the JTBD framework hands-on
- Apply JTBD confidently to drive real impact
- Become an influential JTBD leader
I have a decade of experience practicing, training, and teaching JTBD.
Let's get you leveled-up
How It Works
With years of experience in the JTBD domain, I am here to guide you in navigating the complexities of JTBD, helping you to foster innovation and personal growth.
- Action-oriented Calls
- We will schedule two 1-hour calls per month, focusing on your current priorities, collaborating on real-time challenges, or digging into a topic of your choosing.
- Ongoing Support
- You will have access to me via email and Slack, so you can get answers to your questions and feedback on your work.
- Resource Access
- Gain access to all my tools, guides, and templates to boost your productivity and enhance your JTBD skills.
Ready to level up?
I've helped business leaders in Product, Design, Engineering, Sales, and Operations acheive their goals.
“Hire Brian Rhea. The dude is seriously creative.”
“Working with Brian has been a gamechanger for us! He takes the guesswork out of innovation research!"”
“Brian is the most gifted product strategist I've worked with in my career, and the things he taught us greatly impacted how I think about venture building today. He's extremely professional, very pleasant, and reliable.”
“Brian is a genius. The thoughtfulness and creative leadership he brings to a team is unparalleled.”
“Brian's skills and ability to innovate on the fly repeatedly pushed our projects farther than I thought was possible.”
“Brian is one of the most creative thinkers and doers that I know. His ability to generate a concept and then follow through with the execution is admirable. If Brian is on a project, you can trust in the quality and delivery of his participation.”
“Brian is a superstar. He is wicked smart, compassionate, able to distill complexity into manageable parts and to lead us through JTBD in ways our team could understand.”
“Brian is one of the most discriminating product professionals I know. He's developed a methodical framework for evaluating what features should belong in a product and what features should be killed.”
“Brian is a true visionary with a passion for excellence, knowing and communicating current and cutting edge technology and driving exceptional business results for clients. His exuberance and passion for creating and collaborating with his clients is outstanding!”
“Brian is the master of taking a fresh idea, distilling it to its core, and packaging it perfectly for users.”
“I have always been impressed by the quality of Brian's work, the personal relationship he fosters, the value, punctuality and creativity he brings to every project.”
“Brian is a leader among leaders, a brilliant product thinker, and a genuinely good man. I hope you have the chance to interact or collaborate with Brian - you will be better for it.”
“Brian is the most gifted JTBD expert with whom I have had the opportunity to work. He brings a deep and intuitive appreciation for the outcomes that a user is trying to achieve. Brian's methodical and thoughtful approach to developing applications is rare and incredibly valuable.”