Brian Rhea Brian Rhea

JTBD coaching to accelerate your results

Whether you're just getting started or looking to refine your practice, I'll work closely with you to unlock your potential.

  • Master the JTBD framework hands-on
  • Apply JTBD confidently to drive real impact
  • Become an influential JTBD leader

I have a decade of experience practicing, training, and teaching JTBD.

Let's get you leveled-up

How It Works

With years of experience in the JTBD domain, I am here to guide you in navigating the complexities of JTBD, helping you to foster innovation and personal growth.

Action-oriented Calls
We will schedule two 1-hour calls per month, focusing on your current priorities, collaborating on real-time challenges, or digging into a topic of your choosing.
Ongoing Support
You will have access to me via email and Slack, so you can get answers to your questions and feedback on your work.
Resource Access
Gain access to all my tools, guides, and templates to boost your productivity and enhance your JTBD skills.

Ready to level up?

I've helped business leaders in Product, Design, Engineering, Sales, and Operations acheive their goals.

Ready to level up?