Brian Rhea Brian Rhea
JTBD + AI Workshop

JTBD coaching to accelerate your results

Whether you're just getting started or looking to refine your practice, I'll work closely with you to unlock your potential.

  • Master the JTBD framework hands-on
  • Apply JTBD confidently to drive real impact
  • Become an influential JTBD leader

I have a decade of experience practicing, training, and teaching JTBD.

Let's get you leveled-up

How It Works

With years of experience in the JTBD domain, I am here to guide you in navigating the complexities of JTBD, helping you to foster innovation and personal growth.

Action-oriented Calls
We will schedule two 1-hour calls per month, focusing on your current priorities, collaborating on real-time challenges, or digging into a topic of your choosing.
Ongoing Support
You will have access to me via email and Slack, so you can get answers to your questions and feedback on your work.
Resource Access
Gain access to all my tools, guides, and templates to boost your productivity and enhance your JTBD skills.

Ready to level up?

Get Started Today!

I've helped business leaders in Product, Design, Engineering, Sales, and Operations acheive their goals.

Rachel Sterling avatar
Rachel Sterling
CMO @ Identity Digital
In our journey to truly understanding our customers' needs, Brian's JTBD consulting service has been instrumental. His ability to uncover aspects we had not considered, along with validating some of our existing strategies, has been nothing short of a revelation. We are excited to apply these insights in a variety of ways across our product roadmap, messaging, ads, and channel strategy. Brian's work has laid a foundational stone that will benefit our entire organization and he will be the first person we call for JTBD research in the future!
Sabine Müller avatar
Sabine Müller
Research & Insights Lead, LEGO Ventures
Working with Brian has been a gamechanger for us! He takes the guesswork out of innovation research!
Anders Søndergaard avatar
Anders Søndergaard
CEO, Coana
Brian is the most gifted product strategist I've worked with in my career, and the things he taught us greatly impacted how I think about venture building today. He's extremely professional, very pleasant, and reliable.
Brad Feld avatar
Brad Feld
Partner, Foundry
Hire Brian Rhea. The dude is seriously creative.
Mike Taylor avatar
Mike Taylor
Head of Client Experience, Real Kinetic
Brian is a leader among leaders, a brilliant product thinker, and a genuinely good man. I hope you have the chance to interact or collaborate with Brian - you will be better for it.
Mark Stone avatar
Mark Stone
Founder, The Info Group
Brian delivers value, punctuality and creativity to every project we've done together!
Jeff Stephens avatar
Jeff Stephens
Director of Engineering, ONEHOPE Wine
Brian is the master of taking a fresh idea, distilling it to its core, and packaging it perfectly for users.
Jeff Hughes avatar
Jeff Hughes
Design Director, United Airlines
Brian is a true visionary with a passion for driving exceptional business results for clients. His exuberance and passion for creating and collaborating with his clients is outstanding!
Jason Hall avatar
Jason Hall
Partner, S&H Capital
Brian is one of the most discriminating product professionals I know. He's developed a methodical framework that delivers wins!
Ed Kacic avatar
Ed Kacic
President, Irvine Health Foundation
Brian is a superstar. He is wicked smart, compassionate, able to distill complexity into manageable parts and to lead us through JTBD in ways our team could understand.
Brian Dodds avatar
Brian Dodds
VP Sales, Dash Solutions
Brian is one of the most creative thinkers and doers that I know.
Brett Wagner avatar
Brett Wagner
Founder, Sidecar
Brian's skills and ability to innovate on the fly repeatedly pushed our projects farther than I thought was possible.
Andy Stone avatar
Andy Stone
Director of Digital Experience, NetApp
Brian is a genius. The thoughtfulness and creative leadership he brings to a team is unparalleled.

Ready to level up?

Get Started Today!