Brian Rhea Brian Rhea

JTBD coaching to accelerate your results

Whether you're just getting started or looking to refine your practice, I'll work closely with you to unlock your potential.

  • Master the JTBD framework hands-on
  • Apply JTBD confidently to drive real impact
  • Become an influential JTBD leader

I have a decade of experience practicing, training, and teaching JTBD.

Let's get you leveled-up

How It Works

With years of experience in the JTBD domain, I am here to guide you in navigating the complexities of JTBD, helping you to foster innovation and personal growth.

Action-oriented Calls
We will schedule two 1-hour calls per month, focusing on your current priorities, collaborating on real-time challenges, or digging into a topic of your choosing.
Ongoing Support
You will have access to me via email and Slack, so you can get answers to your questions and feedback on your work.
Resource Access
Gain access to all my tools, guides, and templates to boost your productivity and enhance your JTBD skills.

Ready to level up?

I've helped business leaders in Product, Design, Engineering, Sales, and Operations acheive their goals.

“Hire Brian Rhea. The dude is seriously creative.”

Brad Feld
Managing Director, Foundry Group

“Working with Brian has been a gamechanger for us! He takes the guesswork out of innovation research!"”

Sabine Müller
Research & Insights Lead, LEGO Ventures

“Brian is the most gifted product strategist I've worked with in my career, and the things he taught us greatly impacted how I think about venture building today. He's extremely professional, very pleasant, and reliable.”

Anders Søndergaard
CEO, Coana

“Brian is a genius. The thoughtfulness and creative leadership he brings to a team is unparalleled.”

Andy Stone
Director of Digital Experience, NetApp

“Brian's skills and ability to innovate on the fly repeatedly pushed our projects farther than I thought was possible.”

Brett Wagner
Founder, Sidecar

“Brian is one of the most creative thinkers and doers that I know. His ability to generate a concept and then follow through with the execution is admirable. If Brian is on a project, you can trust in the quality and delivery of his participation.”

Brian Dodds
VP Sales, Dash Solutions

“Brian is a superstar. He is wicked smart, compassionate, able to distill complexity into manageable parts and to lead us through JTBD in ways our team could understand.”

Ed Kacic
President, Irvine Health Foundation

“Brian is one of the most discriminating product professionals I know. He's developed a methodical framework for evaluating what features should belong in a product and what features should be killed.”

Jason Hall
Managing Partner, S&H Captial

“Brian is a true visionary with a passion for excellence, knowing and communicating current and cutting edge technology and driving exceptional business results for clients. His exuberance and passion for creating and collaborating with his clients is outstanding!”

Jeff Hughes
Creative Design Director, United Airlines

“Brian is the master of taking a fresh idea, distilling it to its core, and packaging it perfectly for users.”

Jeff Stephens
Director of Engineering, ONEHOPE Wine

“I have always been impressed by the quality of Brian's work, the personal relationship he fosters, the value, punctuality and creativity he brings to every project.”

Mark Stone
Founder, The Info Group

“Brian is a leader among leaders, a brilliant product thinker, and a genuinely good man. I hope you have the chance to interact or collaborate with Brian - you will be better for it.”

Mike Taylor
Head of Client Experience, Real Kinetic

“Brian is the most gifted JTBD expert with whom I have had the opportunity to work. He brings a deep and intuitive appreciation for the outcomes that a user is trying to achieve. Brian's methodical and thoughtful approach to developing applications is rare and incredibly valuable.”

Ryan Hunter
Chief Revenue Officer, Spherex

Ready to level up?