JTBD Research
Done for You
Professional expertise and experience to drive your product's success.
- Get rid of chaotic roadmaps
- Reduce high customer churn
- Stop building features that flop
- Fix misalignment across your teams
- Improve ineffective marketing campaigns
Trusted by
With over a decade's experience with global teams, I've refined my process to deliver insights you can use.
Here's what to expect
Kickoff
The best partnerships start with understanding. Our kickoff focuses on learning the ins and outs of your business so I can fully support your success.
- Collaborative Strategy
- We'll have an open discussion to align on your business goals, ideal customers, and the key questions you need answered.
- Experience Your Business Firsthand
- During a day of ridealongs, I'll get invaluable insights from your frontline team members who directly engage with customers.
- Recruit Your Ideal Participants
- We'll leverage our access to an extensive panel to recruit engaged participants or work with your team to recruit existing customers.
Interviews
I conduct in-depth customer interviews so you can base decisions on real human insights, not assumptions. This leads to products and messaging that powerfully resonate.
- 10 Interviews
- With customers representing your target segments for diversity of thought
- 50 Minute Conversations
- In comfortable settings that encourage authentic sharing
- Dig Deep
- Drawing out their emotions, motivations, and unspoken needs so you can address pain points
- Listen Closely
- Capturing telling quotes and phrases you can use in your messaging
- Convert Learnings into Action
- I highlight key insights you can implement to delight customers and grow revenue
Surveys
I supplement interviews with surveys to quantify insights at scale. This indicates which needs are most prevalent so you can prioritize accordingly.
- Strategic Survey Design
- Crafting probing questions based on our interview discoveries
- Large Representative Sample
- At least 400 responses from your target segments for statistical significance
- In-Depth Analysis
- Pinpointing which customer needs and pain points are most widespread
- Insight Validation
- Highlighting opportunities to align your whole company around
Deliverables
I deliver an Insights Playbook so you can start improving customer experiences right away. This enables data-driven decision making across your organization.
- Opportunity Dashboard
- Interactive, quantified view of biggest customer needs and pain points
- Customer Clusters
- Segmented market analysis based on motivations, attitudes, and satisfaction
- Job Map
- 50-100 desired outcomes
- Messaging Framework
- Guidelines for conveying your relevancy to customers
- Interview Transcripts
- Full text from interviews
Ready to level up your product?
I've helped business leaders in Product, Design, Engineering, Sales, and Operations acheive their goals.
