JTBD Research
Done for You
Professional expertise and experience to drive your product's success.
- Get rid of chaotic roadmaps
- Reduce high customer churn
- Stop building features that flop
- Fix misalignment across your teams
- Improve ineffective marketing campaigns
Trusted by
With over a decade's experience with global teams, I've refined my process to deliver insights you can use.
Here's what to expect
Kickoff
The best partnerships start with understanding. Our kickoff focuses on learning the ins and outs of your business so I can fully support your success.
- Collaborative Strategy
- We'll have an open discussion to align on your business goals, ideal customers, and the key questions you need answered.
- Experience Your Business Firsthand
- During a day of ridealongs, I'll get invaluable insights from your frontline team members who directly engage with customers.
- Recruit Your Ideal Participants
- We'll leverage our access to an extensive panel to recruit engaged participants or work with your team to recruit existing customers.
Interviews
I conduct in-depth customer interviews so you can base decisions on real human insights, not assumptions. This leads to products and messaging that powerfully resonate.
- 10 Interviews
- With customers representing your target segments for diversity of thought
- 50 Minute Conversations
- In comfortable settings that encourage authentic sharing
- Dig Deep
- Drawing out their emotions, motivations, and unspoken needs so you can address pain points
- Listen Closely
- Capturing telling quotes and phrases you can use in your messaging
- Convert Learnings into Action
- I highlight key insights you can implement to delight customers and grow revenue
Surveys
I supplement interviews with surveys to quantify insights at scale. This indicates which needs are most prevalent so you can prioritize accordingly.
- Strategic Survey Design
- Crafting probing questions based on our interview discoveries
- Large Representative Sample
- At least 400 responses from your target segments for statistical significance
- In-Depth Analysis
- Pinpointing which customer needs and pain points are most widespread
- Insight Validation
- Highlighting opportunities to align your whole company around
Deliverables
I deliver an Insights Playbook so you can start improving customer experiences right away. This enables data-driven decision making across your organization.
- Opportunity Dashboard
- Interactive, quantified view of biggest customer needs and pain points
- Customer Clusters
- Segmented market analysis based on motivations, attitudes, and satisfaction
- Job Map
- 50-100 desired outcomes
- Messaging Framework
- Guidelines for conveying your relevancy to customers
- Interview Transcripts
- Full text from interviews
Ready to level up your product?
I've helped business leaders in Product, Design, Engineering, Sales, and Operations acheive their goals.
“Hire Brian Rhea. The dude is seriously creative.”
“Working with Brian has been a gamechanger for us! He takes the guesswork out of innovation research!"”
“Brian is the most gifted product strategist I've worked with in my career, and the things he taught us greatly impacted how I think about venture building today. He's extremely professional, very pleasant, and reliable.”
“Brian is a genius. The thoughtfulness and creative leadership he brings to a team is unparalleled.”
“Brian's skills and ability to innovate on the fly repeatedly pushed our projects farther than I thought was possible.”
“Brian is one of the most creative thinkers and doers that I know. His ability to generate a concept and then follow through with the execution is admirable. If Brian is on a project, you can trust in the quality and delivery of his participation.”
“Brian is a superstar. He is wicked smart, compassionate, able to distill complexity into manageable parts and to lead us through JTBD in ways our team could understand.”
“Brian is one of the most discriminating product professionals I know. He's developed a methodical framework for evaluating what features should belong in a product and what features should be killed.”
“Brian is a true visionary with a passion for excellence, knowing and communicating current and cutting edge technology and driving exceptional business results for clients. His exuberance and passion for creating and collaborating with his clients is outstanding!”
“Brian is the master of taking a fresh idea, distilling it to its core, and packaging it perfectly for users.”
“I have always been impressed by the quality of Brian's work, the personal relationship he fosters, the value, punctuality and creativity he brings to every project.”
“Brian is a leader among leaders, a brilliant product thinker, and a genuinely good man. I hope you have the chance to interact or collaborate with Brian - you will be better for it.”
“Brian is the most gifted JTBD expert with whom I have had the opportunity to work. He brings a deep and intuitive appreciation for the outcomes that a user is trying to achieve. Brian's methodical and thoughtful approach to developing applications is rare and incredibly valuable.”