Brian Rhea Brian Rhea

Finding the Right Job to Be Done

In today’s fast-paced and ever-evolving world, finding the right job can be a daunting task. With so many options and opportunities available, it’s easy to feel overwhelmed and unsure of where to start. However, by understanding the concept of ‘Job to Be Done’ and aligning your skills and interests with this approach, you can discover a fulfilling career path that brings both satisfaction and growth.## Understanding the Concept of ‘Job to Be Done’

At its core, the ‘Job to Be Done’ theory revolves around the idea that people hire products or services to fulfill a specific need or desire. In the context of your career, this means identifying the fundamental problem or task that you aim to solve through your work. By focusing on the outcome or result you want to achieve, rather than specific job titles or industries, you open yourself up to a wider range of possibilities.

When considering the ‘Job to Be Done’ in your career, it’s important to delve deeper into the concept and explore its origin and evolution. Understanding the theory’s roots and how it has evolved over time can provide valuable insights into its relevance and applicability in different domains.

The Origin and Evolution of ‘Job to Be Done’ Theory

The concept of ‘Job to Be Done’ was first introduced by Clayton Christensen, a renowned Harvard Business School professor, in the late 1990s. Christensen initially applied this theory to the field of innovation and product development, aiming to understand why customers choose certain products over others. He believed that by identifying the ‘job’ customers were trying to accomplish, companies could create better solutions to meet their needs.

Over time, the ‘Job to Be Done’ theory expanded beyond the realm of product development and found applications in various areas, including career development. The concept’s adaptability and continued relevance in different domains highlight its power and effectiveness in understanding human behavior and decision-making.

The Core Principles of ‘Job to Be Done’

When applying the ‘Job to Be Done’ framework to your career, it’s essential to keep a few key principles in mind:

  • Focus on the desired outcome: Rather than fixating on specific job titles or industries, concentrate on the ultimate goal you want to achieve through your work. By understanding the desired outcome, you can align your career choices and actions accordingly.
  • Understand your motivations: Gain a deeper understanding of what drives you and what truly brings you fulfillment and satisfaction. By identifying your motivations, you can ensure that the ‘Job to Be Done’ aligns with your personal values and aspirations.
  • Embrace flexibility: Be willing to explore different paths and adapt to changing circumstances, as the ‘Job to Be Done’ may evolve throughout your career. Embracing flexibility allows you to seize new opportunities and make necessary adjustments to stay aligned with your desired outcome.

By incorporating these core principles into your career development journey, you can effectively apply the ‘Job to Be Done’ theory to navigate through the ever-changing professional landscape. Remember, understanding the problem you aim to solve and focusing on the desired outcome can lead to a more fulfilling and successful career.

Identifying Your ‘Job to Be Done’

Now that you have a grasp of the foundational concepts, it’s time to embark on the journey of self-discovery and identify your unique ‘Job to Be Done’.

But what exactly is a ‘Job to Be Done’? It goes beyond just finding a job or a career. It’s about understanding the deeper purpose and meaning behind the work you do. It’s about aligning your values, talents, passions, and desired impact with the work you choose to pursue.

So, how do you go about identifying your ‘Job to Be Done’? The answer lies in self-reflection.

The Importance of Self-Reflection in Job Selection

Before you can determine what kind of work aligns with your ‘Job to Be Done’, you need to take a step back and engage in self-reflection. Ask yourself important questions such as:

  1. What are my core values, and how do they relate to my work?
  2. What are my natural talents and strengths?
  3. What are my areas of interest and passion?
  4. What kind of impact do I want to make in the world?

Self-reflection is not a one-time exercise. It’s an ongoing process that requires you to continuously check in with yourself and reassess your goals and aspirations. By digging deep and understanding yourself on a fundamental level, you will gain invaluable insights that will help guide you towards finding the right job.

Tools and Techniques for Identifying Your ‘Job to Be Done’

While self-reflection is crucial, it’s also helpful to leverage tools and techniques that can aid in the process of identifying your ‘Job to Be Done’. Some effective approaches include:

  • Personality assessments: Take advantage of various personality assessments that can provide valuable insights into your strengths, preferences, and personal characteristics. These assessments can help you uncover hidden talents and uncover potential career paths you may not have considered before.
  • Informational interviews: Speak to professionals in fields that interest you to gain firsthand knowledge and understand the day-to-day tasks and challenges associated with different roles. This can help you gain a realistic perspective on what it’s like to work in a particular industry or job.
  • Volunteer and internship opportunities: Engage in volunteer work or internships in areas that align with your interests to gain practical experience and test the waters. This hands-on experience can provide valuable insights into whether a certain job or career path is the right fit for you.

Remember, the process of identifying your ‘Job to Be Done’ is not a linear one. It’s a journey of self-discovery that requires patience, exploration, and a willingness to try new things. So, embrace the process, be open to new possibilities, and trust that with time and self-reflection, you will find the work that truly fulfills you.

Aligning Your Skills and Interests with the ‘Job to Be Done’

Once you have a clearer understanding of your ‘Job to Be Done’, it’s time to assess your skills and interests to ensure alignment.

Aligning your skills and interests with your ‘Job to Be Done’ is a crucial step in finding a fulfilling career. By assessing your abilities and passions, you can identify how they can contribute to achieving your professional goals.

Assessing Your Skills and Strengths

Take stock of your skills and strengths, both technical and soft. Consider your education, work experience, certifications, and any additional training you have undergone. These are the building blocks of your professional profile.

Reflect on how your skills and strengths can be applied to your ‘Job to Be Done’. Are there any specific technical skills that are required for your desired role? How can your soft skills, such as communication or leadership, enhance your ability to perform the job effectively?

Identify any areas that may need further development. Are there any gaps in your skillset that you need to address? This could involve pursuing additional training or certifications to enhance your qualifications.

Discovering Your Interests and Passions

Passion is a crucial ingredient in finding a fulfilling career. Take the time to explore your interests, hobbies, and activities that bring you joy. These are the things that fuel your motivation and drive.

Reflect on how your interests and passions can be integrated into your ‘Job to Be Done’. Are there any opportunities to align your work with your hobbies or activities that you enjoy? This could involve seeking out roles or industries that are related to your interests.

Consider how your passions can contribute to your overall job satisfaction. When you are passionate about what you do, you are more likely to excel and find fulfillment in your work. Think about how you can leverage your interests to enhance your performance and make a positive impact in your chosen field.

Remember, aligning your skills and interests with your ‘Job to Be Done’ is an ongoing process. As you grow and evolve professionally, your skills and interests may change. Continuously reassess and realign yourself to ensure that you are on the right path towards a fulfilling and successful career.

Implementing the ‘Job to Be Done’ Approach in Your Career

Once you have a clear alignment between your ‘Job to Be Done’, skills, and interests, it’s time to put your plan into action and transition into your ideal job.

Steps to Transition into Your Ideal ‘Job to Be Done’

Transitioning into your ideal ‘Job to Be Done’ may involve various steps, depending on your circumstances. Some common steps include:

  1. Researching potential job opportunities that align with your ‘Job to Be Done’ and contacting relevant companies or organizations.
  2. Networking and building relationships within your desired industry to gain insider knowledge and increase your chances of landing your dream job.
  3. Developing a strong personal brand and showcasing your skills and experiences through an updated resume, portfolio, and online presence.
  4. Continually updating your skills and knowledge through professional development opportunities and staying abreast of industry trends.

Overcoming Challenges in Pursuing Your ‘Job to Be Done’

The journey towards your ‘Job to Be Done’ may not always be smooth sailing. Challenges and obstacles are inevitable. However, by staying resilient, seeking support, and maintaining a growth mindset, you can overcome these hurdles and continue moving forward towards your goals.

The Impact of ‘Job to Be Done’ on Job Satisfaction and Career Growth

Adopting the ‘Job to Be Done’ approach can have a profound impact on your job satisfaction and career growth.

How ‘Job to Be Done’ Influences Job Satisfaction

By aligning your work with your ‘Job to Be Done’, you create a sense of purpose and meaning in your career. When your work is directly connected to the outcomes and results you desire, you are more likely to experience a higher level of job satisfaction and fulfillment.

The Role of ‘Job to Be Done’ in Career Advancement

Identifying your ‘Job to Be Done’ not only improves your current job satisfaction but also sets the stage for future career growth. By honing in on the specific skills and experiences required to fulfill your ‘Job to Be Done’, you can strategically pursue opportunities that will propel your career to new heights.

Ultimately, finding the right job to be done is an ongoing process that requires self-reflection, exploration, and adaptability. By embracing the ‘Job to Be Done’ approach and investing in your personal growth and development, you can forge a rewarding career that aligns with your passions and aspirations.

Take action

Step up your product game

I've helped innovative teams all over the world make better product decisions using Jobs to Be Done. Now it's time to step up your product game with AI + JTBD.

Join the newsletter

Get familiar

Join 1,000+ product people and get practical AI + product tips delivered once per week.


  • Gain a deeper understanding of JTBD
  • Stay ahead of the curve
  • Develop a critical eye for innovation
  • Sharpen your skills

Try some resources

Get started

Instantly level up your Jobs to Be Done mastery and uncover insights that lead to meaningful innovations customers want.

$1 / name your price

  • Quickstart ChatGPT Prompts for JTBD
  • Forces of Progress for ChatGPT
  • Beginner's Guide to JTBD Interviews
  • JTBD Resource Library

JTBD + AI Workshop

Get serious

Enhance Your JTBD Toolkit with AI


  • Better Prompts for Better Results
  • Hands-on ChatGPT for JTBD
  • Interview Analysis
  • Research Prep Essentials
  • Advanced Transcript Analysis
  • Copywriting Mastery
  • Developing Hypotheses
  • ... and more!
Get instant access