Brian Rhea Brian Rhea

Build Innovative Products with JTBD

"I think I get Jobs to Be Done in theory, but, so what? How do I use it to make product decisions?"

I hear that all the time from prospects and clients.

Maybe you've even uttered those words yourself.


Practical JTBD

I’ve been focusing my consulting work for the past year on making Jobs to Be Done practical. JTBD research you can actually use.

The result is a Jobs to Be Done app that combines research, cluster analysis, and product strategy into one toolkit.

Jobs to Be Done Survey Tool

JTBD survey analysis

In the past, you’d need to hire a six-figure Silicon Valley agency to get a deliverable with this level of JTBD-focused analysis.

Now, simply import your survey data and see the results in seconds.

Who is this for?

If you’re a JTBD practitioner or work on a team that uses JTBD, this app will save you countless hours and improve your product research process the first time you login.

Request early access today!

Take action

Step up your product game

I've helped teams at companies like LEGO, Minecraft, and Sphero make better product decisions using Jobs to Be Done. Here's how I can help you.

Free Resources

Get started

Guides, templates, and ChatGPT prompts to start applying Jobs to Be Done right away.

Free

  • ChatGPT Prompts for JTBD
  • Forces of Progress Prompts
  • JTBD Interview Guide
  • 120+ blog posts and guides
Browse resources

AI + JTBD Workshop

Most popular

75 minutes of hands-on instruction on using AI to supercharge your JTBD research.

$47

  • Better Prompts for Better Results
  • Hands-on ChatGPT for JTBD
  • Interview Analysis Techniques
  • Research Prep Essentials
  • Copywriting Mastery
  • 75-min video + ChatGPT prompts file
Get instant access

Consulting

Limited availability

Need hands-on help applying AI + JTBD to your product? I occasionally take on consulting engagements.

Custom

  • JTBD research strategy
  • Customer interview design
  • AI-powered analysis workflows
  • Product positioning and messaging
Get in touch