How can AI help your research? Watch this video for a taste.

Discover how ChatGPT can revolutionize your approach to understanding customer needs, crafting marketing strategies, and driving innovation within your organization.

What will we cover?

Exploring JTBD Statements: Discover how AI can pull your customers' JTBD from existing data, or how to brainstorm potential JTBD with prompt engineering.
AI-Enhanced Interview Analysis: Leverage AI to sift through interview data, identifying key themes, patterns, and jobs without the need for tedious manual coding.
Building a JTBD Canvas with AI: Learn how AI can build the components of a JTBD Canvas, offering deeper segmentation and targeted strategies for product and marketing development.
Sentiment Analysis for JTBD: Apply sentiment analysis to decode the emotional undertones in customer discussions about their needs and solutions, gaining a richer understanding of their motivations.
Generating Hypotheses with AI: Use AI to generate testable hypotheses about customer jobs, needs, and desired outcomes, speeding up the innovation cycle.
AI-Generated JTBD Marketing Content: Discover how AI can craft marketing messages that directly address the varied Jobs to Be Done of your customer segments, enhancing engagement and conversion.
Continuous JTBD Research via AI: Implement AI systems for the ongoing monitoring of customer feedback and market trends, ensuring your JTBD research remains relevant and actionable.
... and much more

Who should attend?

This workshop is perfect for product managers, marketers, founders, and researchers eager to integrate AI into their toolkit for uncovering deep customer insights and fostering innovation that resonates.

What will I get?

Access to the Recording: Can't make it live? No problem. You'll receive a recording of the workshop to revisit at your convenience.
All my JTBD resources: You'll receive a collection of my best JTBD resources, including templates, guides, and tools to help you apply what you've learned.

Register Now to Unlock the Power of AI in JTBD Research

Join us on Apr 3rd (8:00a - 9:30a MT), for an exclusive workshop designed to revolutionize how you approach Jobs to Be Done research with the latest AI tools.

Investment: $47

Secure your spot now and gain access to the live event plus a recording to revisit the insights at your convenience.

I've helped business leaders in Product, Design, Engineering, Sales, and Operations acheive their goals.

Rachel Sterling

CMO @ Identity Digital

In our journey to truly understanding our customers' needs, Brian's JTBD consulting service has been instrumental. His ability to uncover aspects we had not considered, along with validating some of our existing strategies, has been nothing short of a revelation. We are excited to apply these insights in a variety of ways across our product roadmap, messaging, ads, and channel strategy. Brian's work has laid a foundational stone that will benefit our entire organization and he will be the first person we call for JTBD research in the future!

Sabine Müller

Research & Insights Lead, LEGO Ventures

Working with Brian has been a gamechanger for us! He takes the guesswork out of innovation research!

Anders Søndergaard

CEO, Coana

Brian is the most gifted product strategist I've worked with in my career, and the things he taught us greatly impacted how I think about venture building today. He's extremely professional, very pleasant, and reliable.

Brad Feld

Partner, Foundry

Hire Brian Rhea. The dude is seriously creative.

Mike Taylor

Head of Client Experience, Real Kinetic

Brian is a leader among leaders, a brilliant product thinker, and a genuinely good man. I hope you have the chance to interact or collaborate with Brian - you will be better for it.

Mark Stone

Founder, The Info Group

Brian delivers value, punctuality and creativity to every project we've done together!

Jeff Stephens

Director of Engineering, ONEHOPE Wine

Brian is the master of taking a fresh idea, distilling it to its core, and packaging it perfectly for users.

Jeff Hughes

Design Director, United Airlines

Brian is a true visionary with a passion for driving exceptional business results for clients. His exuberance and passion for creating and collaborating with his clients is outstanding!

Jason Hall

Partner, S&H Capital

Brian is one of the most discriminating product professionals I know. He's developed a methodical framework that delivers wins!

Ed Kacic

President, Irvine Health Foundation

Brian is a superstar. He is wicked smart, compassionate, able to distill complexity into manageable parts and to lead us through JTBD in ways our team could understand.

Brian Dodds

VP Sales, Dash Solutions

Brian is one of the most creative thinkers and doers that I know.

Brett Wagner

Founder, Sidecar

Brian's skills and ability to innovate on the fly repeatedly pushed our projects farther than I thought was possible.

Andy Stone

Director of Digital Experience, NetApp

Brian is a genius. The thoughtfulness and creative leadership he brings to a team is unparalleled.

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Register Now

Apr 3rd (8:00a - 9:30a MT)

Investment: $47