Brian Rhea Brian Rhea

Using AI to Streamline JTBD Research

How can AI help your research? Watch this video for a taste.

Discover how ChatGPT can revolutionize your approach to understanding customer needs, crafting marketing strategies, and driving innovation within your organization.

What will we cover?

  • Exploring JTBD Statements: Discover how AI can pull your customers' JTBD from existing data, or how to brainstorm potential JTBD with prompt engineering.
  • AI-Enhanced Interview Analysis: Leverage AI to sift through interview data, identifying key themes, patterns, and jobs without the need for tedious manual coding.
  • Building a JTBD Canvas with AI: Learn how AI can build the components of a JTBD Canvas, offering deeper segmentation and targeted strategies for product and marketing development.
  • Sentiment Analysis for JTBD: Apply sentiment analysis to decode the emotional undertones in customer discussions about their needs and solutions, gaining a richer understanding of their motivations.
  • Generating Hypotheses with AI: Use AI to generate testable hypotheses about customer jobs, needs, and desired outcomes, speeding up the innovation cycle.
  • AI-Generated JTBD Marketing Content: Discover how AI can craft marketing messages that directly address the varied Jobs to Be Done of your customer segments, enhancing engagement and conversion.
  • Continuous JTBD Research via AI: Implement AI systems for the ongoing monitoring of customer feedback and market trends, ensuring your JTBD research remains relevant and actionable.
  • ... and much more

Who should attend?

This workshop is perfect for product managers, marketers, founders, and researchers eager to integrate AI into their toolkit for uncovering deep customer insights and fostering innovation that resonates.

What will I get?

  • Access to the Recording: Can't make it live? No problem. You'll receive a recording of the workshop to revisit at your convenience.
  • All my JTBD resources: You'll receive a collection of my best JTBD resources, including templates, guides, and tools to help you apply what you've learned.

Register Now to Unlock the Power of AI in JTBD Research

Join us on Apr 3rd (8:00a - 9:30a MT), for an exclusive workshop designed to revolutionize how you approach Jobs to Be Done research with the latest AI tools.

Investment: $47

Secure your spot now and gain access to the live event plus a recording to revisit the insights at your convenience.

Secure Your Seat »

Don't miss this opportunity to elevate your JTBD research with AI. Your journey towards more insightful, efficient, and impactful customer understanding starts here.

I've helped business leaders in Product, Design, Engineering, Sales, and Operations acheive their goals.

Register Now

Apr 3rd (8:00a - 9:30a MT)

Investment: $47